The Business Advice You Won't Find on YouTube · Ali Abdaal
视频探讨了是否值得投资商业教练、导师或活动，分享了在泰国参加创业活动的经历，并分析了如何打造让人无法离开的产品。适合练习商业思维和决策分析。
Okay, so if you want to start or scale a business,
好的，如果你想创业或扩大一家企业的规模，
then how do you know whether it's worth it to invest in a business coach or mentor or events or community?
那么，你怎么知道是否值得投资于商业教练、导师、相关活动或商业社群呢？
For the last five years, I've invested over $100 ,000 every single year in business coaches, mentors, and events just like this one.
在过去五年里，我每年都会在商业教练、导师以及类似这样的活动上投入超过 10 万美元。
But it is kind of a weird thing.
不过这确实是一件有点奇怪的事情。
Like, firstly, why would you pay for business advice when it's all freely available on YouTube or on chat at UPT?
首先，为什么要花钱购买商业咨询服务呢？这些信息在 YouTube 上或者 UPT 的聊天平台上都是免费提供的啊。
And secondly, how should someone think about an investment that has absolutely no guarantee of you actually being able to make your money back?
其次，对于那种根本无法保证投资者能够收回自己投资成本的投资项目，人们应该如何看待呢？
And so right now we are in Thailand for an entrepreneur event hosted by one of my mentors,
目前我们正在泰国参加一个由我的一位导师主办的企业家活动。
Taki Moore.
塔基·摩尔（Taki Moore）。
And so in today's vlog, I want to show you what goes on in an entrepreneur event like this one.
在今天的视频日志中，我想向大家展示这样的创业活动究竟是怎样的。
And then maybe towards the end of the vlog, we all decide, together, was this actually worth it in terms of the return on investment?
也许在视频博客的最后部分，我们会一起思考：从投资回报的角度来看，这一切真的值得吗？
Alrighty, so we have just wrapped day one in the morning.
好吧，今天上午的第一天已经结束了。
We got these cute little notebooks, and we got these worksheet type things.
我们买了这些可爱的小笔记本，还有一些类似工作表之类的工具。
We had a few hours of sessions this morning.
今天早上我们进行了几个小时的会议。
We kind of wrote down what are
我们大致把那些“什么是……”的内容记录了下来。
our wins in the business over the
我们在该业务领域取得的各项胜利……
last few months and what are our goals for the next four months until the next one of these events,
过去几个月的情况如何？在接下来的四个月里，我们的目标是什么？直到下一次类似的活动再次举行为止……
which is happening in Austin, I believe, in November.
这件事应该是在十一月份于奥斯汀发生的。
And we were identifying what are the core areas of our business that we want to focus on,
我们正在确定自己业务中哪些核心领域需要重点关注。
so we've got like a focusing lens with which to approach the rest of this for five day events.
因此，我们拥有一个“聚焦透镜”（即一种能够帮助我们更有效地处理这些为期五天的活动的工具或方法）。
But one idea I really vibe with is, you know, with Alex Womoz's book, A Hundred Million Dollar Offers,
但我非常赞同的一个观点，与亚历克斯·沃莫兹（Alex Womoz）所著的《价值一亿美元的报价》这本书有关。
its whole shtick is how do you create an offer so good that people feel stupid saying no to it?
他们的整个营销策略就是：如何设计一个极具吸引力的优惠方案，以至于人们即使拒绝它也会觉得自己很愚蠢（即觉得自己错过了一个好机会）。
And a lot of the chat so far has been that instead of worrying so much about the offer,
到目前为止，很多讨论都集中在这样一个观点上：与其过于担心那份报价，不如……
which, you know, of course it's important to get people into the gate, but once you've got people in your product,
你知道的，让人们使用你的产品当然很重要；但一旦人们开始使用你的产品之后，……
how do you make your product so good that people would feel dumb to leave your product?
你究竟是如何把自己的产品做得如此出色的，以至于人们觉得如果放弃使用你的产品，自己就会显得很愚蠢（或者说：使用其他产品会显得自己很笨）呢？
And that I think is now the north star of our Life Club Business Academy.
我认为，这如今已经成为我们 Life Club Business Academy 的核心指导原则（或者说，是该学院的“北极星”）。
We've got a really good offer, and the thing we want to do now is build the world's best online business school,
我们得到了一个非常不错的报价；现在我们想要做的，就是创办世界上最好的在线商学院。
where if someone is in the academy
如果有人在学院里的话……
and like in the community, they never want to leave because the product is that good and the experience they're having is that incredible.
就像在那个社区里一样，人们从来都不想离开——因为产品实在太好了，他们所获得的体验也令人难以置信。
Of course, you can get a lot of free business advice off of chat GPT,
当然，你可以从 ChatGPT 获得很多免费的商业建议。
but the problem with chat GPT is that chat GPT gives you very generic advice,
但 ChatGPT 的问题在于它给出的建议往往非常笼统、缺乏针对性。
and you can certainly read lots of business books.
当然，你可以阅读很多关于商业的书籍。
That's how I got most of my business knowledge.
我大部分的商业知识都是通过这种方式获得的。
It was reading books and then applying those insights to my own business and then learning from that and the whole dramatic.
我的做法是先阅读相关书籍，然后将从中获得的见解应用到自己的业务中；之后再根据实际运营情况不断学习并调整策略。整个过程充满了变化与成长。
And of course, you can totally listen to podcasts where people are talking about this stuff.
当然，你也可以完全选择收听那些讨论这些话题的播客节目。
And of course, you can watch the YouTube channels where people are sharing tips on how to make a good offer,
当然，你也可以观看 YouTube 上的那些频道，在那里人们会分享关于如何提出有效报价的建议。
or how to make a good product, and all of these sorts of things.
或者如何制造出优质的产品，以及诸如此类的各种问题。
But what you don't get with that kind of generic advice is specific insight for your specific situation.
但是，这种笼统的建议并不能为你提供针对你具体情况的个性化建议或见解。
Like if, for example, you're trying to figure out like what business idea to pursue.
比如说，如果你正在试图确定应该追求哪个商业想法的话。
Sure, you can ask chat GPT generally what are the characteristics of a good business idea.
当然，你可以向 ChatGPT 询问：一个好的商业想法通常具备哪些特征。
You can certainly read some books about it, you can watch some YouTube videos about it.
你当然可以阅读一些相关书籍，也可以观看一些YouTube上的视频。