If I Started a Business With No Audience, I'd Do This · Ali Abdaal
本视频分享如何在没有客户的情况下创业，重点讲解如何获取第一个客户以及后续客户的方法。适合练习商务英语和创业相关表达。
So you are thinking of starting a business because you want to make an independent income on your own terms,
那么你之所以考虑创业，是因为你想按照自己的方式来获得独立的收入。
but you are struggling with the question of how the hell do you actually get your first client?
但你正在为这样一个问题而苦恼：究竟该如何才能获得自己的第一个客户呢？
How did you get your first client?
你是怎么获得第一个客户的？
They're my best friend.
他们是我最好的朋友。
Well, what was your approach to it?
那么，你是如何处理这个问题的呢？
I just kept reaching out and we started three weeks later.
我不断联系他们，三周后我们终于开始了合作。
And then how did you get clients to three, four, and five?
那么，你是怎么将客户数量增加到三个、四个甚至五个的呢？
Two, three, four, and five actually came from...
实际上，数字“二”、“三”、“四”和“五”都来源于……
That is what we are going to be talking about in today's vlog.
这正是我们将在今天的视频日志中讨论的内容。
Alright, so we are here in Thailand for our team's offsite.
好的，我们现在在泰国，参加我们团队的外部培训活动。
And we've got this online business school called the Lifestyle Business Academy, where we help normal people like,
我们还有一所在线商学院，名为“生活方式商学院”（Lifestyle Business Academy），在那里我们帮助那些普通的普通人……
you know, working professionals to start their first businesses.
你知道的，那些有工作经验的专业人士正在着手创办他们的首家企业。
And we were talking amongst the team because we've got lots of our coaches and facilitators for the Lifestyle Business Academy here on the offsite.
我们团队内部也在讨论相关事宜，因为“生活方式商业学院”（Lifestyle Business Academy）的许多教练和培训师都来到了这次外部培训活动现场。
And one thing almost all of our students really, really struggle with is this thing of just landing that first client,
几乎我们所有的学生都面临一个非常棘手的问题：那就是如何成功获得第一个客户。
which is by far the hardest part about starting a business.
这无疑是创业过程中最困难的部分。
Like if you're starting a business and you want to make money, coming up with the idea these days is relatively straightforward.
比如说，如果你正在创业并且想赚钱，如今要想出一个好的创业点子其实相对比较容易。
There are lots of processes, but then
虽然涉及很多流程，但总体来说……
how do you go from like the
你究竟是怎么从……这样的状态转变过来的呢？
paperwork of coming up with an idea to actually landing someone who's actually giving you money for your product or your service?
从构思一个想法，到最终找到愿意为你的产品或服务付费的客户，整个过程中需要处理多少繁琐的文书工作啊？
So if that question is interesting to you, then hopefully by the end of this vlog, you should have some useful answers.
如果这个问题让你感兴趣的话，那么希望在这个视频博客结束时，你能得到一些有用的答案。
Oh, alright, so we just come back from all of the zip lining.
哦，好吧，我们刚刚完成了所有的滑索运动（即乘坐滑索进行探险的活动）。
And so now we are about to
那么，现在我们就要开始了。
have lunch and I'm going to bring
我们先吃午饭，然后我会带……（具体带什么物品需要根据上下文补充）。
in a bunch of our Lifestyle Business Academy coaches and the people in our team who have run their own businesses in the past.
我们生活方式商业学院的许多教练，以及我们团队中那些过去自己创业过的人，都具备丰富的实践经验。
So we're going to start by talking to Carol, who is one of our coaches for the Lifestyle Business Academy.
那么，我们首先会与卡罗尔（Carol）进行交谈。她是“生活方式商业学院”（Lifestyle Business Academy）的教练之一。
Carol spent 20 years working as a VP of marketing in various big corporations.
卡罗尔在多家大型企业中担任市场副总裁一职，共工作了20年。
But then she left corporate America and started running her own leadership and team coaching business that she was then running for five years.
不过后来她离开了美国的企业界，开始自己创业，从事领导力培训与团队辅导的工作，并且这一业务她持续经营了五年时间。
Before I managed to talk her into
在我设法说服她之前……
joining our team as a coach for the Lifestyle Business Academy to help other people kind of do the same thing.
他加入了我们的团队，担任“生活方式商业学院”的教练，旨在帮助其他人也能实现同样的目标。
And so I asked Carol how she got her first client.
于是我问卡罗尔，她是如何获得第一个客户的。
Carol, so you were running your own leadership coaching business for like five years.
Carol，那么你经营自己的领导力辅导业务已经有大约五年的时间了。
How did you transition into the business?
你是怎么进入这个行业的呢？
Like specifically, how did you get your first client?
具体来说，你是怎么获得第一个客户的？
So I stayed in corporate America for three years before I make the jump.
因此，我在美国的企业界工作了三年，之后才决定做出改变（即跳槽或从事其他职业）。
Three to four years, really.
其实应该是三到四年的时间。
My company started when I got my
我的公司是在我获得……（此处应补充具体获得的内容，如工作机会、创业资金等）之后成立的。
first client and the first I had
我的第一个客户，也是我遇到的第一个客户。
done a lot of free trials and without just doing the team dynamics and the team coaching and the Gallup strength finder sessions.
进行了很多免费试用；这些试用不仅包括团队互动环节、团队辅导活动，还包括盖洛普（Gallup）公司提供的“优势评估”（Strength Finder）培训课程。
And I remember I did it for one peer that she loved it.
我记得我这么做是为了帮助一位同事，而她非常喜欢这个结果。
She loved the session.
她非常喜欢这次活动（或会议等）。