How to Get Rich Without a Degree · Ali Abdaal
视频讲解如何通过掌握特定技能实现财务自由，适合练习销售、营销和创业技能。内容涵盖吸引客户、转化客户、提升客户体验等关键步骤。
The only thing that's standing between you and financial freedom is just that you don't yet have the skills that you need for it.
阻碍你实现财务自由的唯一因素，就是你目前还缺乏实现这一目标所需的技能。
And the people that learn the skills are the ones that end up financially free, and the ones that don't,
那些掌握了相关技能的人最终能够实现财务上的独立；而那些没有掌握技能的人则无法实现这一目标。
are the ones that don't.
那些不（做某事）的人，就是他们。
Because it really is just a series of skills.
因为归根结底，这只是一系列技能而已。
Let's say your route to financial freedom is by starting your own business.
假设你实现财务自由的途径是创办自己的企业。
What are the skills you need?
你需要具备哪些技能呢？
Well, there is one set of skills that I like to label attract, so the skills of attracting customers.
嗯，有一组技能我特别喜欢将其归类为“吸引顾客的技能”。
There is another set of skills that I like to call convert,
还有一组技能，我喜欢将它们称为“转化型技能”（convert skills）。
which is how to convert customers from being strangers to actually giving you money for your stuff.
这就是如何将顾客从陌生人转变为愿意为你提供的产品或服务付费的人。
And then there is a third set of skills called a delight,
然后还有一组被称为“乐趣”（delight）的技能。
which is that once you've got a customer for your service or product, whatever thing you're doing,
也就是说，一旦你为你的服务或产品（无论你从事的是什么业务）找到了客户，
how do you give them a good experience so that then they give you the four Rs.
你该如何为他们提供良好的体验，从而让他们愿意为你提供所需的“四个R”（即某种具体的回报或支持）呢？
The four Rs are basically reviews, referrals, renewals, and most importantly, results.
四个R”主要包括：客户评价（Reviews）、客户推荐（Referrals）、服务续订（Renewals），以及最重要的——服务成果（Results）。
You actually want them to get results with whatever your product or services, right?
你其实希望他们能够通过使用你的产品或服务来取得实际成果，对吧？
We attract convert delight.
我们吸引顾客，让他们满意并最终成为我们的忠实客户。
In the middle, we have the skills around operating.
在中间部分，我们讨论的是与设备操作相关的各项技能。
So this is sort of like operate in the context of a business.
这有点类似于在商业环境中进行操作（或决策）。
This would be things like doing the taxes and stuff, right?
这些应该就是指处理税务相关的事情，对吧？
You know, the basic staff registering a business, etc.
你知道的，就是那些负责为企业注册等基本事务的工作人员。
And then once you get to about $100 ,000 a year in revenue and beyond,
一旦你的年收入达到约 10 万美元或更高，
you then have another set of skills that we like to think of as scale.
接下来，还有一系列技能，我们将其称为“扩展能力”（即系统在规模扩大时的适应能力）。
These five categories, they're just, it's just a set of skills, man.
这五个类别其实只是一组技能罢了，伙计。
In the same way that you didn't come out of the womb knowing how to drive, but you learned how to drive.
就像你出生时并不会开车，而是后来学会了开车一样。
And in the same way, you didn't come out of the womb knowing how to tie your own shoelaces,
同样地，你出生时并不会懂得如何自己系鞋带。
but you learned how to tie your own shoelaces.
不过你学会了自己系鞋带。
No one comes out of the womb knowing the skills of sales or marketing or customer service or delivery or finances or operations.
没有人出生时就具备销售、市场营销、客户服务、物流管理、财务处理或运营等方面的专业技能。
But people that learn the skills are the ones that end up financially free and the ones that don't,
但那些掌握了相关技能的人最终能够实现财务上的独立；而那些没有掌握技能的人则无法做到这一点。
are the ones that don't.
那些不（做某事）的人，就是这样的。
I was having a conversation with one of our lifestyle business academy students the other day.
前几天，我和我们生活方式商学院的一名学生进行了一次交谈。
This is our online business school where we help professionals build their own online businesses, links down below if you're interested.
这是我们的在线商学院，我们致力于帮助专业人士建立自己的在线业务。如果您感兴趣，可以在下方找到相关链接。
Anyway, let's call the guy John.
不管怎样，我们就叫那个人“约翰”吧。
He was like, oh man, I found a customer who's really, really struggling with marketing her business.
他说：“哦，天哪，我遇到了一位在营销自己的业务方面遇到严重困难的客户。
And she seemed really interested in me helping her marketing her business.
她似乎非常希望我能帮助她推广自己的业务。
But I was like, I don't have any marketing skills.
但我当时想：“我根本没有任何市场营销方面的技能啊。
So I can't help you market your business.
所以我无法帮你推广你的业务。
And in that context, I sort of face ponder a little bit.
在这种背景下，我确实需要稍微思考一下。
I was like, John, John, my friend, we need to have a chat about this.
我当时就想：“约翰，我的朋友，我们得谈谈这件事。
There is this thing that we like to teach our students that we call the Teddy Roosevelt method,
我们喜欢教学生一种方法，我们称之为“泰迪·罗斯福方法”。
which is when you are starting out a business and someone asks if you can help with something.
这种情况通常发生在你刚开始创业的时候，有人向你询问是否能在某方面提供帮助。
You say yes, and then immediately after saying yes, you figure out how to actually help them with the thing.
你答应了他们的请求，然后在答应之后立刻就想出具体该如何帮助他们解决他们遇到的问题。