TED's secret to great public speaking | Chris Anderson | TED · TED
TED演讲的秘诀并非公式，而是如何将一个想法传递给观众。适合练习演讲技巧、表达能力和思维逻辑。
Some people think that there's a TED Talk formula: "Give a talk on a round, red rug."
有些人认为，TED演讲其实遵循着一个固定的“公式”：那就是“在一张圆形的红色地毯上进行演讲”。
"Share a childhood story."
分享一个童年故事吧。
"Divulge a personal secret."
泄露一个个人秘密。
"End with an inspiring call to action."
以一个鼓舞人心的行动号召作为结尾。
No.
不。
That's not how to think of a TED Talk.
看待 TED 演讲的方式不应该是这样。
In fact, if you overuse those devices, you're just going to come across as clichéd or emotionally manipulative.
事实上，如果你过度使用这些设备，只会让人觉得你很老套，或者是在试图操控他人的情绪。
But there is one thing that all great TED Talks have in common, and I would like to share that thing with you,
但所有精彩的 TED 演讲都有一个共同点，我想和大家分享这一点。
because over the past 12 years, I've had a ringside seat, listening to many hundreds of amazing TED speakers,
因为在过去的12年里，我一直在现场聆听数百位TED演讲者的精彩演讲。
like these.
就像这些一样。
I've helped them prepare their talks for prime time, and learned directly from them their secrets of what makes for a great talk.
我帮助他们准备了在黄金时段进行的演讲内容，并直接从他们那里了解了如何才能打造一场精彩的演讲的秘诀。
And even though these speakers and their topics all seem completely different, they actually do have one key common ingredient.
尽管这些演讲者的主题看起来截然不同，但实际上它们都有一个关键的共同点。
And it's this: Your number one task as a speaker
具体来说，作为演讲者，你的首要任务就是……
is to transfer into your listeners' minds an extraordinary gift -- a strange and beautiful object that we call an idea.
我们的目标是将一种非凡的“礼物”——一种奇特而美好的东西（我们称之为“想法”）传递到听众的脑海中。
Let me show you what I mean.
让我来向你展示我的意思。
Here's Haley.
这是海莉。
She is about to give a TED Talk and frankly, she's terrified.
她即将进行一场 TED 演讲，说实话，她非常害怕。
Presenter: Haley Van Dyck!
主持人：海莉·范·戴克！
Over the course of 18 minutes, 1,200 people, many of whom have never seen each other before,
在18分钟的时间里，有1200个人聚集在一起——其中许多人此前从未见过彼此。
are finding that their brains are starting to sync with Haley's brain and with each other.
他们发现自己的大脑开始与海莉的大脑以及彼此之间产生同步效应（即大脑活动开始协调一致）。
They're literally beginning to exhibit the same brain-wave patterns.
他们确实开始表现出相同的脑电波模式了。
And I don't just mean they're feeling the same emotions.
我指的不仅仅是他们感受到了同样的情绪而已。
There's something even more startling happening.
还有更令人震惊的事情正在发生。
Let's take a look inside Haley's brain for a moment.
让我们暂时来看看海莉的大脑内部结构吧。
There are billions of interconnected neurons in an impossible tangle.
在人脑中，存在着数十亿个相互连接的神经元，它们以一种极其复杂、难以理清的方式交织在一起。
But look here, right here -- a few million of them are linked to each other in a way which represents a single idea.
但是请看这里，就在这个位置——其中有几百万个元素彼此之间存在着某种联系，这种联系共同表达了一个核心思想（即一个单一的概念）。
And incredibly, this exact pattern is being recreated in real time inside the minds of everyone listening.
令人难以置信的是，这种完全相同的思维模式正在每一个听众的脑海中实时地被重新构建出来。
That's right; in just a few minutes, a pattern involving millions of neurons is being teleported into 1,200 minds,
没错；只需几分钟时间，一个由数百万个神经元组成的神经网络结构就会被“传输”到 1200 个人的大脑中。
just by people listening to a voice and watching a face.
仅仅通过人们聆听声音、观察面部表情，就能实现这一点。
But wait -- what is an idea anyway?
但是等等，究竟什么是“想法”呢？
Well, you can think of it as a pattern of information that helps you understand and navigate the world.
你可以把它看作是一种信息模式，这种模式能帮助你理解世界并在这个世界上自如地行动（或：帮助你理解世界并找到自己在其中的定位）。
Ideas come in all shapes and sizes, from the complex and analytical to the simple and aesthetic.
想法的形式多种多样，既有复杂且需要深入分析的，也有简单而富有美感的。
Here are just a few examples shared from the TED stage.
以下是一些在 TED 演讲台上分享的例子。
Sir Ken Robinson -- creativity is key to our kids' future.
肯·罗宾逊爵士认为：创造力是我们孩子未来的关键。
Sir Ken Robinson: My contention is that creativity now is as important in education as literacy, and we should treat it with the same status.
肯·罗宾逊爵士：我认为，如今创造力在教育中的重要性丝毫不亚于读写能力，我们应该给予创造力与读写能力同等的重视。
Chris Anderson: Elora Hardy -- building from bamboo is beautiful.
克里斯·安德森：埃洛拉·哈迪利用竹子建造房屋，这种设计非常美观。
Elora Hardy: It is growing all around us, it's strong, it's elegant, it's earthquake-resistant.
埃洛拉·哈迪：这种材料正在我们周围随处被使用；它非常坚固、外观优雅，而且具有抗震性能。
CA: Chimamanda Adichie -- people are more than a single identity.
CA：奇玛曼达·阿迪契认为，人不仅仅是一个单一的身份（或角色）。
Chimamanda Adichie: The single story creates stereotypes, and the problem with stereotypes is not that they are untrue,
奇玛曼达·阿迪契：单一的故事会形成刻板印象，而刻板印象的问题并不在于它们本身是不真实的。
but that they are incomplete.
但它们并不完整。